What is SEO marketing? Search engine marketing, or SEM, is the most effective way to grow your business and promote your products in the competitive marketplace. In addition, search engine marketing is key for new and existing businesses. Learn more in this blog article.
What is SEO marketing?
Search engine marketing is marketing practice of a business using both paid and unpaid search advertising that appears on search engine results pages. Search engine marketing is an effective and powerful way to grow your business. Through paid advertisements, you get the opportunity for advertising to appear in front of the search engine results. Google AdWords, Bing and Yahoo are the most well-known paid search platform and allow people to see your advertising in search results.
Components of SEM marketing
SEM marketing includes the use of paid search such as PPC, CCP and CPM. These are provided by the search engine platform – Google AdWords, Yahoo, Bing.
Pay Per Click, or PPC, is an advertisement tool. Paid search platforms display your website at the top of the search engine result page and you pay when your advertisement is clicked. Using paid search marketing gives benefits:
- Great targeting. You can reach your target audience who has strong purchase intention.
- Speed. In contrast to SEO, PPC displays much faster in search engine result page.
- Control. PPC achieves high ranking and people to the relevant page directly.
- Branding effect. Using PPC is able to generate brand awareness, even if users do not click on the advertisement.
What is SEO marketing and how it differs from SEM
The main difference between SEO and SEM is a simply component of search engine.
As mentioned above, SEO marketing includes paid search such as PPC. In contrast to SEM, SEO is composed of two different activities.
On-Page SEO includes:
- Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
- Blog posts and page copy that is written and optimised with quality
- Clean and formatting page URLS
- Optimised page load speed
- Social sharing integration within your content
Off-Page SEO includes:
- Creating a high quality, natural backlink profile
- Social sharing signals
- Social bookmarking
Contact Kiwise Digital for SEO marketing
Our Kiwise Digital team provides SEO Service to your business to achieve high ranking on the web. Our team has professional skills and various experiences to work for you. We are ready to work with you to make positive effects on your business. For further details, get in touch with us today!